Every Friday throughout the summer we have our infamous Pool Party!
This year we have everything from a gigantic mechanical shark int he sky to glow in the dark jellyfish shows! The woman behind all of the madness of the entertainment and production is our Brand & Events Manager – Gemma Charters! We asked Gemma how she came up with the idea for this years theme and where all of her inspiration came from!
READ ON TO DISCOVER MORE:
I decided to go for an underwater theme for our Friday Pool Parties, as it allowed for us to be a little tongue in cheek with our entertainments. It meant we were able to use amazing pearlescent, iridescent and metallic materials (I’m a little addicted), which glisten and shine perfectly under the Summer rays. A combination of beauty and fun in our production, pair as perfect ingredients for daytime party vibes.
“I’ve always loved this 1973 vogue image of Jerry Hall which shows beauty and fun all in one shot!”
INSPIRATION – WINDOW SHOPPING IS GOOD FOR YOU!
On a trip to New York in December, I found inspiration from the Bergdorf Goodmen department store with their beautiful Swarovski underwater inspired window display.
I immediately fell in love this Iridescent fish in the Kenzo window display in Mayfair, London!
I am also constantly blown away by the art cars that are produced at Burning Man which are always a massive source of creative inspiration but as we have no space on the ground here at the beach club we have to look at pieces coming in from the sky instead.
Our shark was created as our main focal point which suspends from a crane over the beach club. The idea behind this was taken from Harpers Bazaar March 2015 cover image of pop starlet Rihanna inside of a sharks mouth as well as the cult film classics ‘Jaws’. Did you know sharks can be sexy and fun? 😉
The aesthetics of the shark were created by a London based company called Studio Souffle and the mechanics by our very own and very amazing Arte Volante and it definitely has the wow factor we were after. Teamed with the infamous Jaws theme you cannot afford to miss this show!
To ensure our crowd could get involved with a bit of ‘sharking’ we also had some really fun inflatable shark heads made for the pool.
“For the initial stages of design for the shark we looked at inspirational pictures ranging from real sharks, inflatable sharks, origami sharks, chrome cubic sharks, shark tattoos” – Studio Souffle.
I’ve always been mesmerised by jellyfish so it was a perfect option for a nighttime show with our acrobats on silks. This show has been beautifully brought to life by Studio Souffle and Arte Volante and is a perfect nighttime show.
“For the jellyfish there were so many beautiful images to choose from it was hard to decide. The overall feeling from inflatables is perfect for interpreting the organic nature of a real jellyfish” – Studio Souffle